Swell Blog

Iaian Archibald August 31, 2018

Is the Marina Industry Institutionalizing? What can Marina Managers do to Keep Up?

A promotional piece for the upcoming MRA conference in October (we’ll be there so say hi if you’re going!) outlines a talk by Safe Harbor CEO Baxter Underwood called “Is the Marina Industry on the Brink of Institutionalizing?.” Using the example of the consolidation of ski hills in the 80’s,..

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Iaian Archibald August 22, 2018

Changing the Marina Industry with Emerging Software Technologies

Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start..

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Iaian Archibald August 22, 2018

Rise of Software-as-a-Service: How to Choose What Fits a Marina or Boatyard

 The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do..

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Iaian Archibald August 22, 2018

Emerging Technologies That Are Changing The Marina Industry

The past few decades have seen an unprecedented number of new technologies impact our daily lives. Especially for those of us who grew up without the internet, it feels like the world is moving very fast.

The marina industry is notoriously behind in technology adoption. Part of the reason is..

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Iaian Archibald August 22, 2018

5 Ways to Attract Millennials to Your Marina

It’s no secret, millennials haven’t been spending as much time at marinas as previous generations. Understanding the barriers preventing younger generations from being a customer at your facility is the key to attracting them.

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Iaian Archibald August 22, 2018

Your Marina Needs Great Wifi

 It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.

We pay our bills online and manage our investments..

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Iaian Archibald August 22, 2018

Marina Competition: It's Not What You Think

It’s easy to look across the bay, lake, river, or harbor and think that marina or yacht club is your main competition, but it’s not. If anything, that marina or club down the way might be your biggest ally.

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Iaian Archibald August 22, 2018

Multilayer Marina Management

 Marinas and yacht clubs have two functional layers to manage.

 

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Iaian Archibald August 22, 2018

Making the Most Out of Your Marina’s Pricing Strategy

 Every marina is different so it’s important to find a pricing strategy that works best for your marina. The five pricing strategies you can use at your marina are pay-by-slip, pay-by-foot, hybrid, pay-by-square foot, and dynamic pricing. Here's a rundown of each:  

 

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Iaian Archibald August 22, 2018

Would You Let Your Boat Drive Itself?

In a previous blog post, “Will Tesla’s cars change the boating industry too?”, we explored the possibility of boats becoming powered by electricity. But what else is in store for the evolution of the boat?

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