A promotional piece for the upcoming MRA conference in October (we’ll be there
Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start..Read More
The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do..Read More
The past few decades have seen an unprecedented number of new technologies impact our daily lives. Especially for those of us who grew up without the internet, it feels like the world is moving very fast.
The marina industry is notoriously behind in technology adoption. Part of the reason is..Read More
It’s no secret, millennials haven’t been spending as much time at marinas as previous generations. Understanding the barriers preventing younger generations from being a customer at your facility is the key to attracting them.Read More
It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.
We pay our bills online and manage our investments..Read More
It’s easy to look across the bay, lake, river, or harbor and think that marina or yacht club is your main competition, but it’s not. If anything, that marina or club down the way might be your biggest ally.Read More
Marinas and yacht clubs have two functional layers to manage.
Every marina is different so it’s important to find a pricing strategy that works best for your marina. The five pricing strategies you can use at your marina are pay-by-slip, pay-by-foot, hybrid, pay-by-square foot, and dynamic pricing. Here's a rundown of each: